Despite the buoyancy of the publishing industry and the vast improvement in levels of literacy, the level of readership in Spain is the lowest in Europe, both of books (around 50 percent of population) and of newspapers (in the mid 1990s, 105 copies sold per 1,000 inhabitants, compared with the European average of 232).
   A number of factors contribute to this somewhat contradictory situation. One is the very common practice of reading newspapers freely supplied in the many bars that are a focus for much of the leisure activity outside the home. Another very obvious factor is that the huge improvement in levels of literacy in the 1960s largely coincided with the arrival of television and its rapid growth in popularity, so that the habit of book reading came to occupy proportionately less of people's leisure time.
   Reading is being encouraged by an improvement in the provision of school and public libraries; by state grants and financial aid for such things as cultural magazines, bookshops, and lectures and conferences in schools and universities; and by the promotion of books through trade fairs, radio and television programmes and magazines such as Qué leer (What to Read). The price of books is yet another factor, but one that is being met by the production of cheaper pocket editions that are within reach of a wider range of the population. Nevertheless, it remains true that the average price of a book increased by 25 percent between 1997 and 1998, from 2,000 pesetas to 2,500 pesetas.
   Levels of readership are noticeably increasing among women and especially among the younger generation that has had the benefit of universal education since 1970 (see also education and research). Much of the cheaper kiosk literature sold in a variety of outlets is aimed at this section of the market. Among the older generation there has been a particularly marked increase in the readership of novels, especially those by younger authors, and there is also a sizeable readership for detective fiction, travel literature, humour, and biography and history. Nevertheless, apart from "best-sellers", average print runs are declining, and it is generally agreed that too many titles continue to chase too few readers. Although some 2.5 million people visited the Madrid Book Fair in 1998, 50,000 more than the previous year, book sales at the fair fell over the same period from 475,600 to 444,143, a drop of 6.6 percent.

Encyclopedia of contemporary Spanish culture. 2013.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • readership — read‧er‧ship [ˈriːdəʆɪp ǁ ər ] noun [countable, uncountable] the people who read a particular newspaper or magazine: • The magazine has a largely male readership. • Readership of the Birmingham Evening Mail fell about 10.6% last year. * * *… …   Financial and business terms

  • readership — ► NOUN 1) (treated as sing. or pl. ) the readers of a publication regarded collectively. 2) (Readership) Brit. the position of Reader at a university …   English terms dictionary

  • Readership — Read er*ship, n. The office of reader. Lyell. [1913 Webster] …   The Collaborative International Dictionary of English

  • readership — (n.) 1719, office of a reader, from READER (Cf. reader) + SHIP (Cf. ship). Meaning total number of readers of a publication is from 1914 …   Etymology dictionary

  • readership — [rēd′ərship΄] n. 1. the people who read a particular publication, author, etc. or the estimated number of these 2. the state or position of being a reader …   English World dictionary

  • readership — read|er|ship [ˈri:dəʃıp US ər ] n [U and C] 1.) all the people who read a particular newspaper or magazine regularly readership of ▪ a magazine with a readership of 60,000 ▪ They are hoping that the paper will have quite a wide readership . 2.)… …   Dictionary of contemporary English

  • readership — [[t]ri͟ːdə(r)ʃɪp[/t]] readerships 1) N COUNT: usu sing, usu with supp The readership of a book, newspaper, or magazine is the number or type of people who read it. Its readership has grown to over 15,000 subscribers... A new format would alienate …   English dictionary

  • readership —    Until the 1970s, literary criticism was content to limit itself to romantic considerations of the writer and historical context. It regularly stretched to aesthetic valuations of the text but remained resolutely uninterested in what it might… …   Encyclopedia of contemporary British culture

  • readership — /ree deuhr ship /, n. 1. the people who read or are thought to read a particular book, newspaper, magazine, etc.: The periodical has a dwindling readership. 2. the duty, status, or profession of a reader. 3. (esp. in British universities) the… …   Universalium

  • readership — read|er|ship [ ridər,ʃıp ] noun 1. ) singular or uncount the group or number of people who read a particular newspaper, book, or magazine: They lowered the paper s price, hoping to attract a much wider readership. The magazine has a loyal… …   Usage of the words and phrases in modern English

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”